The chimp, Trudy, was seen being kicked, screamed at, and thrashed with a stick by the international trainer, Mary Chipperfield. They recorded evidence of elephants, camels, and a baby chimpanzee being beaten. This was the final assignment in an 18-month investigation. From autumn 1997 to early 1998 ADI Field Officers worked undercover at Mary Chipperfield Promotions (MCP) in Hampshire, UK. Chipperfield case īefore the successful prosecutions of the elephant keeper and two directors, Mary Chipperfield Promotions Ltd was one of Europe's largest suppliers of animals for TV, advertising, movies, zoos, and circuses.
This action came after ADI made accusations that Tai, the elephant star of the film Water For Elephants, was abused prior to the movie, with AHA giving the film their "No Animals Were Harmed” in the making certification. In 2011 ADI contacted American Humane Association (AHA), asking them to re-evaluate how they assess the use of animals in films and the statements being made which effectively endorse the use of performing animals. ADI's challenge against the ban – which prevents advertising by animal, environmental and human rights organizations – has now moved to the European Court of Human Rights. In the UK, the advert was banned on the grounds that it was "political".
Movie about animal testing smoking chimpanzee tv#
įor ADI's My Mate's a Primate campaign – which highlights the threats and exploitation of primates as a result of the bushmeat trade, in entertainment, the pet trade and in experiments – a TV advert was produced in which a young actress highlighted the suffering of chimpanzees in advertising. Companies dropping advertising campaigns featuring animals include Toyota, Bombay Sapphire Gin, GMB Union and Careerbuilder.
ADI first pressed for this tightening up of the rules on circuses in 1997, after exposing a circus in Africa as an animal trafficking front.Īs well as its major campaigning activities on animal circuses, ADI also campaigns against the use of animals in advertising, television, films and video. Īfter a long campaign, in 2002 CITES (Conference of Parties to the Convention on International Trade in Endangered Species) introduced new regulations for live traveling exhibitions introducing a 'passport style' system. The USDA contacted Swain but took no further action. In 2008, ADI released the findings of an undercover investigation of nine US circuses, and exposed the beatings of elephants by trainer Mike Swain, at Bailey Brothers Circus. The Stop Circus Suffering campaign is also active across Europe (Greece, Ireland, Portugal and Norway), and the US. Only a few circuses remained with wild animals. This resulted in the collapse of the UK animal circus industry, and a wholescale move over to human-only circuses. Chipperfield was filmed beating a baby chimpanzee, whilst Cawley and Gills were filmed beating elephants at their headquarters in Hampshire, England. ĪDI's investigation into the use of animals in circuses in the UK and Europe in 1998, resulting in the first-ever footage of behind-the-scenes abuse of circus animals, resulted in the prosecution of international animal trainer (and Hollywood animal supplier) Mary Chipperfield, her husband Roger Cawley and their elephant keeper 'Steve' Gills.
In the UK, ADI is lobbying the Department for the Environment, Food and Rural Affairs to introduce a ban on the use of "certain non-domesticated animals” in traveling circuses in line with DEFRA's 2006 promise to introduce an Act. ADI, through country-specific investigations, has contributed to the passing of animal rights laws, with Bolivia passing a law to ban both wild and domestic animal acts in all circuses and similar legislation under consideration in Colombia and Peru. Stop Circus Suffering is ADI's global campaign against the use of animals in circuses. ADI owns and operates the ADI Wildlife Sanctuary, South Africa, home to nearly 40 ex-circus lions and tigers from Peru, Colombia and Guatemala. ADI collaborates with governments on large-scale international rescues of wild animals following legislation to end animal circuses, illegal animal trafficking. ADI 's campaigns focus on animals used in entertainment, sport, for clothing illegal wildlife trade and replacement of animals used in research and testing. Animal Defenders International ( ADI), founded 1990, has offices in US, UK, Colombia, Peru and South Africa education and public awareness campaigns to protect animals in captivity and wild animals and their environments.
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